Starbucks pulls back plans for boozy units in San Francisco

starbucks wine

Starbucks has backpedaled on plans to offer wine and beer at some San Francisco locations. The alcoholic offerings were originally part of “Starbucks Evenings,” an effort to boost nighttime visits for the coffee chain through wine, beer and small plate sales.

According to local news, Starbucks withdrew beer and wine license applications for three San Francisco units because it didn’t want to deter sales for existing restaurant locations.

In a city with a saturated liquor license market, the San Francisco Police Department and city’s Board of Supervisors were against Starbucks adding booze to the menu. The Police Department worried it would encourage other chains to add the beverage category, according to the San Francisco Gate.

“We will continue to thoughtfully assess the opportunity to expand the menu in the future while working [in] partnership with the city,” Starbucks spokeswoman Linda Mills said in an email.

Alcohol is offered at more than 300 Starbucks locations in the U.S., including Seattle, Chicago, Los Angeles and two other California locations.

Today's top stories

1
Last-minute shift changes would require restaurants to pay affected employees for at least four hours, whether the time was worked or not, under bills likely to be heard next week in the Oregon...
2
Starbucks is pulling the plug on another of its secondary restaurant concepts, this time the Evolution Fresh cold-press juice chain. The coffee giant intends to shut the two remaining Evolution...
3
One thing I’ve loved about writing this column over the past seven (!) years is that by using real reader-submitted questions, I am always learning new things, due to the complexity of running a...
4
Chipotle has finished rolling out its new “Smarter Pick Up Times” platform to all of its locations that offer digital ordering. Through “Smarter Pick Up Times,” the chain says it’s able to monitor...
5
Which Wich is making moves into the supermarket segment, as the chain announced a new partnership that will put units of fast-casual sandwich brand inside 15 Crossroads IGA stores nationwide. Five of...
6
Ambiance and service attributes—not food quality—have the most dramatic positive impact on consumers’ willingness to pay more at restaurants, according to a new study. The importance of ambiance and...
7
After selling pizza and burgers as the operations specialist for a multi-concept franchisee, John "J" Hedrick has moved to the Pei Wei fast-casual Asian chain as CEO. The concept, the little sister...
8
Restaurant Brands International, the parent company of Burger King and Tim Hortons , has agreed to add the Popeyes Louisiana fried chicken chain to its fold for $79 a share, or about $1.8 billion in...
9
The prototype for a new in-store Brazillian fast-casual chain will be part of a supermarket Whole Foods intends to re-open in May in midtown Atlanta, the grocer confirmed last week. Called Roast, the...
10
First impressions count. And for many of your potential customers, especially millennials, those initial impressions of your operation will be formed via a glimpse at your website. So, how can you...