Subway is scrapping one of the industry’s most memorable and successful menu signatures with the discontinuation of the $5 Footlong sandwich.
The price of Subway’s large subs, rechristened Classic Footlongs, will be raised to $6, as consumers will learn in a new marketing campaign dubbed Submaggedon. The promotional blitz begins tonight.
In reality, the price of Subway’s signature sandwiches has been climbing for some time. The franchisor says that franchisees typically charge $5.50 to $5.75 today.
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