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Marketing

Chains make big investments in their loyalty programs

Starbucks, Taco Bell, Wendy’s and several others have been upgrading or introducing their programs as they hope to build traffic coming out of the pandemic.

Marketing

Wendy’s launches a national loyalty program

The company believes combining its Wendy’s Rewards with its new breakfast can bring customers in more often.

Total industry sales increased 20% last month, but they remain well off pre-COVID-19 levels and uncertainty remains, says RB’s The Bottom Line.

Sales and profits plunged last quarter and many restaurants remain closed, but cost cuts led to improved margins at open locations.

Global Franchise Group also added two additional executives under CEO Paul Damico.

Consumers’ shift has chains like McDonald’s and Taco Bell thinking differently, says RB’s The Bottom Line.

Big restaurant chains, such as Chipotle and Domino’s, expect real estate to become more favorable as locations close. But drive-thru locations could surge in value.

The Mexican fast-food chain will change its menu next month, saying the simplification will improve speed and open possibilities for innovation.

A report on Reddit suggested a handful of items could be on the chopping block, and the company acknowledged it is working to simplify operations.

The longtime executive will leave his post once a successor is named and will remain with the company through the end of the year.

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