The restaurant industry is expanding at a strong pace again, but there's a difference to the growth and the strategies driving it. Chains are creating opportunities by peering further into the future and anticipating the trends in consumer preferences, restaurant recruitment, financing, politics and restaurant operations. They're hungering for ideas, innovation and insight.
It’s not like restaurants haven’t wanted to grow over the last year. It’s just nobody wants to lend the money for it.
It’s a little-known rule of physics: Put a group of restaurant leaders in a room and you’ll get an unvarnished picture of the business. Pull almost 1,800 of them together, as we did at the Restaurant Leadership Conference, and you quickly learn what they see as the opportunities and challenges, the hype and the real successes.