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N.M. releases 'Burrito Byway' map to boost tourism

If you build it, tourism officials hope they will come.

And they better be hungry.

Gov. Susana Martinez and Tourism Secretary Monique Jacobson on Monday unveiled the New Mexico True Breakfast Burrito Byway, a new online map designed to pique visitor interest by plotting the 50 best burrito bets across the Land of Enchantment as determined by popular vote.

The map, found online at newmexico.org, represents a diverse cross-section of restaurants, highlighting eateries in the state’s largest cities and even one from a designated New Mexico ghost town (Alma Grill in Alma). There are ubiquitous names like Blake’s Lotaburger and Flying Star as well as small-town haunts like Shotgun Willie’s in Red River.

The New Mexico Tourism Department designed the byway as a sequel to the enormously popular Green Chile Cheeseburger Trail, a 2009 initiative that Jacobson said continues to serve as valuable publicity tool.

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