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NPD: Hispanic Eating Habits Change



The NPD Group's study, called "At the Table with Hispanic Families across America," also revealed that with acculturation comes an increased focus on quick and convenient meals and a movement away from foods traditionally preferred by Hispanics.

Results of the study show that eggs, tea, chips, potatoes, and frozen dinners/entrees/pot pies/sandwiches are foods that become more popular as Hispanics acculturate. Leaf salads, fresh vegetables, fruit juice, milk, tortillas, and fresh fruit are foods that become less popular with acculturation. NPD also saw a decline in "cooking from scratch."

At quick-service restaurants, the study discovered that total Hispanics typically order eggs, pancakes and sausage more often than non-Hispanics at breakfast. Burgers and chicken sandwiches are ordered more often by total Hispanics than non-Hispanics at lunch, and ham, chicken nuggets and burritos/tacos are ordered more often by total Hispanics than non-Hispanics at dinner. Carbonated soft drinks and juice are more popular beverages among Hispanics as well.

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