The Association
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The Bottom Line: The pizza chain worked to convince franchisees to buy into a massive marketing shift. And then the brand’s CEO left.
Nearly 600 operators made their case to lawmakers as part of the National Restaurant Association’s Public Affairs Conference.
The $220 million all-stock deal would get Fridays’ owner TriArtisan out of its decade-long investment and give the struggling chain a like-minded partner in franchisee Hostmore, experts say.