1. Customize the offer
Target the challenge to make the behavior relevant to individuals. If guests visit 3 times per month on average, try to get them to visit 4-5 times during the visit challenge month. For guests with an average visit cadence of 2 times for month, challenging them to visit 3-4 times is a reasonable change in behavior.
Rewards for completing the challenge should also correspond with the behavior achieved, as a one-size-fits-all reward may not make economic sense for the brand. For example, guests who reach a fifth visit could earn $15 off their next visit, while guests who reach a third visit may receive $5 off their next visit. Make the message and offer relevant to specific guests and watch the promotion drive the visits your brand needs.