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Chefs pull double duty at Copia

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The chain is offering free chicken to customers who make a 12-hour drive from Fort Stockton, Texas, to New Orleans.

Tim Doherty was named the president and COO in May of the restaurant company his father started and built into one of the industry’s largest franchise operations. Like a lot of second-generation leaders of a family business, he found the job has its own set of challenges and joys.

The preliminary results suggest the brand’s comeback strategy is working.

Advanced planning is key to the success of big, outward-facing brand changes, industry experts say.