Domino’s Pizza will now deliver to more than 150,000 locations without traditional addresses, such as parks and beaches, the chain announced today.
The unconventional delivery spots—which include diverse locations such as the James Brown statue in Augusta, Ga., the Gateway Arch in St. Louis and the “Welcome” sign in Las Vegas—are shown only to users of Domino’s mobile app or orders placed through dominos.com.
Before checking out, customers can leave instructions to help the driver find them. Customers will then receive ongoing text alerts about the order’s status.
"We listened to customers and their need for pizza delivery to locations without a traditional address," said Russell Weiner, president of Domino's USA. "We know that delivery is all about convenience, and Domino's Hotspots are an innovation that is all about flexible delivery options for customers."
Domino’s has long been an innovator in pizza delivery. The chain is testing self-driving cars, and consumers can order through Amazon’s voice-enabled Echo devices, as well as via tweets and Facebook chat.
The chain tested the Hotspots program last fall in Miami, allowing customers to order pizzas outside hotels and the zoo, according to The Associated Press.
The Domino’s Hotspots locations in the larger rollout were chosen by local store employees.