Favorites that franchise

The restaurant chains favored by consumers may also be darlings for prospective franchisees, according to brand research conducted by Technomic.

Eleven brands ranking among customers’ Top 20 heartthrobs currently franchise.  As a group, those concepts have a higher sales-to-investment ratio than the mean for the industry’s largest 100 franchisors (1.6 vs. 1.4) and much higher sales per square foot ($619 vs. $491).

The biggest difference for America’s favorite and franchised chains is sales growth. The brands that are the most popular with consumers are seeing year-over-year sales grow by an average of 13.1 percent, versus an increase of 3.6 percent for Technomic’s Top 100 franchisors.

Here’s a complete breakdown:

ChainAUVRev./ Sq.Ft.S/I RatioFr. Sales Y/Y GrowthFr. Units Y/Y Growth %
McAlister's Deli$1,582,255$7031.910.4%6.5%
Jersey Mike's Subs$667,000$4451.529.9%19.4%
Moe's Southwest Grill$1,053,000$4391.614.7%10.1%
Papa Murphy's Pizza$608,715$4061.77.0%1.1%
Firehouse Subs$701,000$3341.125.3%18.1%
Perkins Restaurant & Bakery$1,595,000$3190.6-1.3%0.0%
Big Boy$1,226,748$2920.5-6.6%-4.5%


Today's top stories

Despite McDonald’s sales and traffic challenges, the burger giant remains the best in class in restaurant franchising, according to a just-released ranking of franchised brands. McDonald’s was the...
Providing exclusive consumer trends and insights to enhance your marketing strategy. Powered by Technomic . “Technomic is a Chicago-based consulting and research firm providing a 360° view of the...
The parent company of La Madeleine , Bruegger’s Bagels and Mimi’s Cafe has named former Motel 6 chief Olivier Poirot as CEO of its U.S. operations. Groupe Le Duff said Poirot will expand all three of...
The views from customers at BJ’s Restaurant & Brewhouse were clear: “The perception of health has shifted from counting calories to adding more nutrient-rich foods,” says Scott Rodriguez, the...
It’s one thing to whip up a signature beverage in a brick-and-mortar restaurant, where access to soda lines, water heaters and ample prep and storage space come standard. It’s another when the...
You chuckleheads merely have to pledge feats like losing 50 pounds or being nicer to the one-headed dragon known as Significant Other’s mom. Fate has thrust the moonshot upon me of drafting New Year’...
Restaurant trends change year to year, but one thing remains consistent: Service and hospitality are crucial to consumers. And there’s data to back it up. All five of the top chains in our fourth...
In addition to measuring chains’ operational attributes, Technomic also rated their connections to consumers through a series of questions designed to gauge loyalty and perception of a brand. A few...
Consumers order food to go about six times per month, according to Technomic’s Takeout & Off-Premise Dining Consumer Trend Report . While the bulk of sales—$55.5 billion in 2016—go to large-group...
Restaurants’ kid-friendly accommodations are getting the millennial treatment. As the demographic ages, the industry is innovating to appeal to 24- to 39-year-olds, who are aging into parenthood and...