That morning business meeting can now feature Egg McMuffins.
McDonald’s is testing breakfast catering at 195 locations in central Florida, potentially adding a revenue stream it had once done little to court: large orders for meetings and events.
McDonald’s Breakfast Catering menu serves groups of at least six. Customers can either make their own breakfast or choose from a variety of meal bundles.
That includes the Deal at Dawn, which includes Egg McMuffins; Sausage, Egg & Cheese McGriddles; hash browns; and Fruit ‘N Yogurt Parfaits.
The company has new “group size” beverage items that include brewed McCafe coffee in an insulated tote, orange juice, sweet tea and unsweetened iced tea.
Customers can make catering orders through Uber Eats, either on the app or on the website. Customers can also make catering orders by calling ahead and ordering from a McDonald’s catering specialist.
Breakfast catering is available during regular morning breakfast hours, which end at 10:30 a.m.
“We take pride in our breakfast items,” Sue Martin, a local McDonald’s owner, said in a statement. “Our new catering menu is great for office meetings, bridal and baby showers or birthday parties.”
The test potentially adds McDonald’s to the growing list of restaurant chains that will cater various events.
Once largely relegated to sandwich concepts and specialty providers, catering has become a growing source of revenue for large restaurant companies.
In recent years, casual-dining chains such as Olive Garden and fast-casual chains such as Chipotle Mexican Grill have made big catering pushes, finding a welcome reception from groups seeking variety in their event meal options.
For McDonald’s, the test is the latest potential expansion of its popular breakfast daypart. The chain, which operates 14,000 units, added all-day breakfast in 2015—something it had long resisted for operational reasons.
Last year, the chain added delivery through Uber Eats in many of its locations.
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