Fig & Olive
Rank: 431 | Sales: $57.2M | Units: 8
Known for kicking off the meal with a sample of olive oils, the Mediterranean-inspired concept changes its menu seasonally. To promote its cuisine, the upscale chain launched a cookbook in November and held several promotional events across the country. Because of its chic, urban vibe and big-city locales, it also markets itself as a go-to spot for parties and events.