Spy vs. shoplifter
Retailers in Europe and the United States are starting to “spy” on customers, according to a report in The Telegraph, a United Kingdom-based publication.
The Telegraph reported on a shop for mothers in Tallinn, Estonia, that employed software to monitor the facial expressions of shoppers. The technology found that shoppers who entered the store with smiles on their faces spent 33% more cash than those who were not smiling.
The article from The Telegraph also noted an anonymous French bookseller who claimed his sales rose by 10% after introducing similar monitoring technology.