Panera Bread will next month remove artificial ingredients from its kids menu, part of a new decree the chain calls its Kids Meal Promise.
The five facets of the Kids Meal Promise outline the brand's plan to hit on several objectives: offer a variety of kid-friendly, additive-free choices; refrain from kid-centric marketing that hinges on toys and games; and discourage sugary drink consumption by offering water first, with milk and juice as secondary options.
“As a father of two, I am personally driven to serve foods that I want my own children to eat,” Panera CEO Ron Shaich said in a statement. “Frankly, the typical restaurant industry kids meal doesn’t serve our kids well.”
These menu changes will be in place as of Sept. 7.