RICHMOND, VA (June 19, 2013)—Performance Foodservice launched two key digital communications initiatives – a redesigned website (www.PerformanceFoodservice.com) to provide customers with an improved online experience and a new food blog called FOODCENTRIC (www.Foodcentric.com) written by and for those passionate about food.
“We’re excited to offer our customers both an enhanced website with content they will find extremely useful as well as a completely new food blog focused on current and relevant food and foodservice topics,” said Fred Sanelli, Senior Vice President for Marketing, Brands & Sales Development for Performance Foodservice. “These tools enable our customers to improve their operations and stay abreast of the latest trends and developments in the foodservice industry.”
The new PerformanceFoodservice.com features the following site enhancements:
- Improved Design and Structure: The new site has an open, modern look with bright, bold food photography along with intuitive navigation to find topics and products more easily.
- Informative Ideas & Trends: Weekly market trend reports, as well as inspirational ideas, recipes, “how to” tips and articles by Performance Foodservice chefs.
- Products: The range of Performance Food Group products and services. From their family of brands to food responsibility topics to cheese processing and nutritional information.
- Your Operation: Customers will find a wide range of tips and resources here for building business, from finding green alternatives to social marketing options and menu development to the latest deals and rebates.
Performance Foodservice’s new FOODCENTRIC blog will complement the redesigned website by providing food enthusiasts, foodservice professionals and restaurateurs with content on current hot topics, recipes, trends and ideas. Readers can submit questions directly by using the “Ask the Chef” feature.
“At Performance Foodservice we’re passionate about food, and our products touch the lives of millions of people every day,” added Sanelli. “We intend to package that passion and unique perspective in an edgy and insightful way and share it on FOODCENTRIC. It’s all about what’s relevant and happening now in food and foodservice.”
Performance Foodservice operates 36 broadline distribution centers serving customers nationwide. It is a business segment of Richmond, Va.-based Performance Food Group, Inc. (PFG).