Signage to help flow
From listing diet information to sourcing, signage in the market helps guests navigate the space and make choices quickly. “You can be in and out in under five minutes, if you want,” says Jacobs. It also adds a bit of education and encourages conversation, he says.
Options for different diners
From the bar to the coffee nook, customers dictate their own experience and price point—a point of difference, says Jacobs. To showcase all options, Beatrix went for transparency. “We pulled back a lot of doors and walls to give a peek into the kitchen.”