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As politicians court voters, restaurants campaign for more appreciation

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The National Restaurant Association is starting a new dual-pronged program to remind the nation and its political leaders of restaurants’ key economic and social roles.

The social media component consists of alerting Twitter and Facebook users when a candidate for the U.S. presidency uses a restaurant as a campaign whistle stop. The second part of the #RestaurantsDecide initiative is a publicity campaign aimed at educating journalists and the candidates’ campaign teams about the impact restaurants have had on the immediate community. The economic data will be supplied by the NRA.

The initiative is being undertaken as the candidates wrap up their pitches to voters in New Hampshire, site of the nation’s first primary vote.

The tracking part of the program will be expanded to Instagram at a future date, the NRA says.

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