MONTEREY, CA (November 7, 2012)—PRO*ACT, distributor of fresh produce to the food service industry, announced the retirement of Chief Executive Officer, Steve Grinstead, who has loyally served PRO*ACT for the last eight years. Steve leaves behind a strong senior management team that he was instrumental in developing during his tenure. Max Yeater, company president, will assume the majority of Grinstead’s duties.
Under Grinstead’s stewardship, PRO*ACT solidified its leadership position in the produce industry by diversifying its sourcing capabilities, its customer base and its service offerings. The company, under his guidance, created and implemented a strategic plan founded on the values of excellence, trust, and commitment, and a clear vision for the future.
“Not only did Steve help us create our corporate values, he led PRO*ACT by personally exemplifying them,” said Gene Loffredo, Chairman of PRO*ACT. “He leaves our organization well positioned for future growth with a leadership team that is extremely qualified to execute the companies’ business and strategic plans. We thank him for his commitment and dedication to PRO*ACT as well as his lifelong service to this industry. We are certain that great opportunities await Steve as he moves on to the next chapters in
Grinstead noted, "As I look back on the past years serving this great organization I can't help but be proud of how far we have come and the culture that we have built. It has been a tremendously rewarding experience. I will always have a special place in my heart for the many men and women who make up the PRO*ACT family of companies."