PRO*ACT Named A Primary Distributor for Eddie V

MONTEREY, CA (November 16, 2010)—PRO*ACT, America's leading fresh produce supplier to the foodservice industry, has been named a primary distributor for Scottsdale, Ariz.-based Eddie V’s Restaurants Inc. Eddie V’s operates three white tablecloth restaurant concepts with a total of 14 units in Texas, Arizona and California. The concepts are Eddie V’s Prime Seafood, Roaring Fork and Wildfish Seafood Grille.

“Product quality was the first factor in our selection of PRO*ACT,” said John Carver, Executive Chef & Partner at Eddie V’s Restaurants Inc., “We also like their ordering system and their high level of service. We have a single point of contact and a great relationship at the corporate level and in each market we have that same sort of relationship with the local PRO*ACT distributor. We’re starting to introduce more organic and specialty produce and we’re able to source a wide variety of top-quality organics and specialties such as beautiful heirloom tomatoes through PRO*ACT, which is also a big plus for us.”

In addition to fresh produce, Eddie V’s relies on PRO*ACT for a variety of fluid and cultured dairy products, eggs, juice and some specialty grocery items. “Eddie V’s is an excellent group of operators with great concepts, strong focus on quality and terrific growth potential. We look forward to playing a role in their success,” says Brian Kane, PRO*ACT Vice President of Client Services.


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