PRO*ACT Roster Grows with General Produce

General Produce, a third-generation family-owned produce distribution company, was founded in 1933 and is currently led by cousins Thomas Chan and Daniel Chan.  Its 85,000 square-foot-facility boasts a refrigerated receiving dock and superior third party sanitation and security rating, according to a company announcement. General Produce distributes a full line of high-quality domestic and imported fresh fruits and vegetables, including custom packs, pre-cut, organic, ethnic and exotic produce as well as other perishable products.  The company services chain and independent supermarkets, non-traditional format stores, and all facets of the foodservice market in the greater portion of Northern California, with a service reach into Southern Oregon and Western Nevada. 

PRO*ACT provides integrated produce and perishable distribution management programs to foodservice operators across North America utilizing its expertise in sourcing, logistics, technology, and food safety and its network of over 70 third-party audited distribution centers coast to coast. 

Tom Chan, CEO of General Produce Company stated: “Dan and I are proud to be entrusted with continuing the family tradition of excellence in produce distribution that began 75 years ago with our grandfather, Chan Tai Oy.  That tradition includes a great emphasis on relationships, partnering with our customers and our suppliers, and a high level of integrity, reliability, and performance standards.  PRO*ACT embraces those standards also and that is one of the reasons we are so excited to become part of PRO*ACT.”

Headquartered in Monterey, California, PRO*ACT’s distributor roster includes the nation’s leading produce specialists.  Sales are managed by the company’s Client Services group that includes regional offices in Dallas, Atlanta, and Denver.


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