Biography

Alia Akkam

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Articles by
Alia Akkam

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Beverage

Shaking up the competition

Milkshakes and malts—two old-time soda-fountain treats—are seeing big-time action at fast casuals. By differentiating the beverage menu with these indulgences, fast-casual concepts are vying for that between-meal customer who is a regular at the coffee cafe.

Beverage

Housemade sodas bubble up

Despite sales of brand-name soft drinks declining, operators are luring customers with creative, housemade sodas.

Wine, beer and cocktails may be coming to a fast casual near you, as these operators see profits in alcohol.

Pairing ethnic beverages with global menus appeals to customers' more adventurous palates. Check out the latest beverage trends.

Rose.Rabbit.Lie., which opened in the Cosmopolitan Las Vegas late last year, stands out for its ingenuity and deft knack for straddling the disparate world of restaurant, bar, nightclub and theater.

Non-alcoholic drinks can benefit from happy hour promotions, too.