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Benita Gingerella

Senior Editor

Articles by
Benita Gingerella

Page 4
Marketing

Mastering social media's new tools: Twitter

A social media moment can become a marketing gold mine with just a handful of tweets, as Wendy's learned this year.

Marketing

Mastering social media's new tools: Instagram

For Pride Month, Just Salad partnered with LGBT Instagram personalities to promote the chain’s Big Gay Garden Salad in their posts.

Marketing

Mastering social media's new tools: Facebook

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

Marketing

Mastering social media’s new tools

As social media tools evolve, operators are shifting to an extended form of engagement that lets guests interact with brands in ever-more personal ways.

Technology

Restaurants find strength in app partnerships

A handful of restaurant operators are tricking out their apps by teaming up.

Technology

Apps that add value

These seven apps stand out from the current pack.

Consumer Trends

3 trends gaining ground in September

This month, operators are breaking with tradition, or at least attempting to.

Marketing

4 ways of cashing in on 'Game of Thrones'

The night is dark and full of themed menu items and events.

Consumer Trends

Is this the definitive list of America's 50 top restaurants?

Almost every food media and critic issues a list of top restaurants. A new ranking uses the standouts among those lists as the basis for what it says is the authoritative rundown of the industry's best places. Here's our analysis of how they earned that distinction.

Consumer Trends

3 emerging trends to watch in August

How far afield will operators go in their quest for updates of familiar favorites? This month, we’re clocking the distance on two fronts, including what some adventurers are doing with french fries.

Taco Bell partners with Lyft for drive-thru push

Passengers of the ride-sharing service will be able to make a late-night pit stop along the way.

Marketing

5 ways operators are taking a bite out of Shark Week

Concepts aim to reel in customers with a variety of shark-related promotions.

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