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Benita Gingerella

Senior Editor

Articles by
Benita Gingerella

Page 7
Operations

10 books restaurant operators should be reading

Expand your industry knowledge with these bookshelf staples.

Hurricane Grill & Wings to try fast casual

The wings chain announces plans for Hurricane BTW, taking a cue from Hooters and Buffalo Wild Wings.

Marketing

Consumers' 6 favorite restaurant loyalty programs

Here’s a look at which rewards programs rise to the top, and why.

Marketing

5 ways operators plan to cash in on St. Patrick’s Day

These restaurants are looking beyond corned beef and cabbage to draw holiday sales.

McDonald's tests new specialty coffees

Participating units also received new equipment aimed to improve the quality of the chain’s McCafe lineup.

Chipotle food safety lawsuit shot down

A federal judge dismissed the claim that the chain had misled shareholders, saying there was insufficient evidence.

Maggiano’s debuts brunch

The casual brand looks to draw diners with the popular daypart spanner.

McDonald’s to cut drink prices

The menu change is the chain’s latest attempt to use value as a draw.

Chipotle speeds up digital orders

As the chain looks to boost digital orders, it also aims to get them to customers faster via its new “Smarter Pick Up Times” platform.

Which Wich goes after grocery customers

The sandwich shop has struck a deal to open units in 15 Crossroads IGA locations throughout the country.

Marketing

Busting 9 of the biggest restaurant myths

We looked at some longstanding restaurant myths to see how these supposed diner don’ts hold up.

Food

Psst—here are the new trends in secret menus

Now that every restaurant chain seems to have unpublished options for insiders, how are smart brands trying to recapture that mystique and sense of privilege? Read on—but mum’s the word.

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