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Jonathan Deutsch, Ph.D.

Articles by
Jonathan Deutsch, Ph.D.

Page 33

Restaurant advertising to attract investors

Where can I advertise to attract interested investors? 

So you want to open a restaurant ...

Opening your first restaurant is a daunting task and you’ll never be 100 percent ready. Advice Guy recommends three approaches to restaurant education prior to starting your concept.

Brand equity

Why do restaurants promote the brand of ketchup on their tables but not their own brand?

How to fix the disconnect in lunch and dinner services

Should we make our dinner menu more like the lunch menu, or should we add some of the dinner entrees to the lunch menu?  

What to know about the Dumb Starbucks parody

I heard about Dumb Starbucks. How is that even possible? And is it legal? What’s to prevent me from doing the same thing?

Partial cooking

What is the difference between partial cooking, blanching and slacking foods? 

Controlling the dinner rush

Is there any surefire way to seat our guests to control the flow during the dinner rush?

Double-duty employees

I can’t budget for a front-of-house manager salary so was hoping for someone who manages at a low salary but also picks up tables for tips. Is that doable?

Smoking bans and e-cigarettes

I told a customer that e-cigarettes are included in our town and restaurant smoking ban, but I'm not exactly sure. Was that the right answer?

Peer feedback

Should I tell an acquaintance that I had a bad meal at his or her operation?

Selling signature items

Where do I start looking for the companies to help with a cookbook or public sale and what are the realities of any success in this next endeavor? 

Restaurant cookbook

Where do I start looking for the companies to help with a cookbook or public sale and what are the realities of any success in this next endeavor? 

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