Kelly Killian
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Articles by
Kelly Killian
Page 9Famous Dave's high-tech remake
Famous Dave's CEO Ed Rensi intends to turn the barbecue concept into a more efficient operation by embracing technology. He provided Restaurant Business with a peek inside the lab for the overhaul, a unit in the Chicago suburbs. Here's what we saw.
Marketing
Applebee’s new marketing strategy: customers’ photos
To boost engagement with its “neighborhood” and generate some social media buzz, Applebee’s, the country’s 10th largest chain by sales, will turn over its Instagram feed to its customers for the next 12 months, Adweek reports, relying in a big way (although not solely) on user-generated content—read: free content—to populate the page.