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Biography

Lisa White

Associate Editor

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Articles by
Lisa White

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Leadership

KFC names new chief marketing officer

KFC has hired a new CMO after promoting the former holder of that role earlier this year.

Marketing

5 digital ways chains aim to lure undecided diners

A new report gives a glimpse into some of the outreach tactics restaurants are using online.

Marketing

McDonald’s tries to set things right with ‘Rick and Morty’ fans

Jumping in on a pop-culture moment can pay off for restaurant operators. But that sort of attention can also come with pain points, as McDonald’s was reminded over the weekend.

Marketing

The restaurant marketing team of the future

Here’s how operators are looking ahead and staffing up for more digital times.

Marketing

Tuning in: Restaurants capitalize on fall TV’s return

Must-see TV is back, and operators have been seizing the moment with themed promotions.

Marketing

Social media blowback: Restaurants respond

This month has seen its fair share of restaurant controversy on the web. Here’s how three concepts are choosing to address current and potential snafus with followers.

Marketing

Anatomy of a cross-platform marketing campaign

See how TGI Fridays grew its Facebook and Twitter audience by more than 100%.

Marketing

Market research by emoji

See how operators are using the pint-sized images to get a read on consumers.

Marketing

Mastering social media's new tools: Snapchat

The original disappearing photo and video app is still hitting hard with teens and young adults.

Marketing

Mastering social media's new tools: Twitter

A social media moment can become a marketing gold mine with just a handful of tweets, as Wendy's learned this year.

Marketing

Mastering social media's new tools: Instagram

For Pride Month, Just Salad partnered with LGBT Instagram personalities to promote the chain’s Big Gay Garden Salad in their posts.

Marketing

Mastering social media's new tools: Facebook

Facebook’s 360 photos and videos allow brands to give users a more interactive and immersive social media experience.

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