Patricia Cobe
Senior Editor
Articles by
Patricia Cobe
Page 2Food
Matchbox lowers menu prices to get back to the concept's roots
A value proposition is core to this metro Washington, D.C.-based casual-dining concept, and the new menu builds guest volume with affordable, chef-inspired food.
Food
How a change in portioning and plating skyrocketed Fish Fry sales at Bob Evans
Behind the Menu: The family-dining chain introduced the new format at the start of Lent and the wild cod items quickly became best-sellers.