Sara Rush Wirth
Articles by
Sara Rush Wirth
Page 34Concept to Scout: Ten 50 BBQ
For his latest venture (and first fast casual), Chili’s founder Larry Lavine converted a clothing store into the 13,000-square-foot Ten 50 BBQ, which has been serving central Texas-style barbecue in an indoor-outdoor setup since August.
Michelin stars don’t match millennial eaters
Chicago’s 2015 Michelin rating came out recently, and while there were a few surprise starrings and snubs, the biggest shock was that two of the 24 restaurants on the list—L2O and Takashi—won’t be around past this year.
No longer are restaurant mission statements all about the menu. Today, they’re more likely to focus on the overall experience an operation is hoping to provide, conveyed in a short, compact statement rather than a lengthy, clunky paragraph. Experts say the modern mission statement should be just broad enough to allow for expansion and fundamental changes to a concept without any growth-hindering contradictions.
The guest list at the launch for Umami Burger’s Chicago unit had the typical folks: bigwigs, friends, the media. Also invited to sample the menu on the house: two uniformed police officers. Why? Brand advocacy. Local police are visible, influential community leaders, says Umami CEO Paul Clayton. Plus, it can’t hurt to have the law looking out for the place.
When Carlisle Corp. was introduced to the LYFE Kitchen fast-casual concept earlier this year, the Memphis-based real estate company was merely looking for another restaurant growth vehicle (it’s already a 77-unit Wendy’s franchisee). What developed instead was a shared-services agreement that aligned the strengths of the operations into a fast-growth venture. LYFE would provide the means to ride many of the emerging trends in the business, while Carlisle would lend its expertise on real estate, acquisitions and general-and-administrative efficiencies.