Back in 1995, near the ski slopes of Mount Shasta, Bruce Dean and Bob Manley scraped up $30,000 to open a restaurant. Adding in some credit from landlord and vendors, they remodeled a defunct eatery into the Black Bear Diner, a family restaurant with an outdoorsy atmosphere. Recalls Dean, “It was the only thing we could afford.”
From the opening piano chords, it sounds like a nostalgic ad for Coke. Video clips show a ’50s soda fountain and a mom shopping, while a voice-over intones, “For over a hundred and twenty-five years, we’ve been bringing people together.”
Twenty years later, Paul Booras still remembers the taste of a locally grown tomato. Working at an upscale Boston restaurant, he took a road trip with the chef when the first plump ones came off the vines.
Moms and dads have always been core customers for restaurants. But today, say market researchers, their roles are changing. A quiet demographic revolution is reshaping the American family, with big implications for marketing.
Christopher Schroebel was not your typical junkie. While he lived with his dad in Keedysville, Maryland, the 20-year-old supported his heroin addiction by stealing $120,000 over the space of four months.
Every business person knows you can’t fight City Hall. But what if you no longer needed to? What if city officials, instead of piling up obstacles between a restaurant and its opening day, tried to bulldoze them out of the way?
The last thing a four-star restaurant wants to see is a picket line outside its door – especially when it’s walked by some of its employees. That was one of the tactics of Restaurant Opportunity Centers United, whose New York affiliate was suing Italian eatery Del Posto, over issues like unpaid tips and overtime.
Consumers today are getting smart about their health, and your guests expect to see healthy choices alongside the not-so-healthy ones. As they wise up, it’s important for you—and for your business—to stay abreast of the latest trends to keep them satisfied and coming back for more.