Biography

Technomic

Technomic is a research and consulting firm servicing the food and foodservice industry.

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Articles by
Technomic

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Marketing

How consumers really calculate value

Price may not even be the most important factor

Food

Cross-country LTOs with bacon-cheesy appeal

Offerings from El Pollo Loco and White Castle duke it out with diners.

Value isn’t just about getting more food for less.

Here's how consumers rate various health-related buzzwords.

Diners rated these chains as tops when it comes to healthful options.

Limited-service restaurants aren't pulling any punches when it comes to breakfast innovation.

Among all LSRs tracked, Raising Cane’s Chicken Fingers has the highest overall rating among women while Chick-fil-A has the highest overall rating among men.

The answer lies largely in what their kids are looking for.

The use of “better bread” is not new, but fresh varieties are rising to the top, and consumers indicate they want more—and are willing to pay for it.

Two burger giants recently battled it out with an atypical weapon: cheesy sides.

Technomic forecasts the four ways consumers will impact the restaurant business this year.

At a time of softening traffic, consumers say the old draws may not be what pulls them into one restaurant versus another. Here are the features they cite as actually turning their heads today.

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