Called PRO-C (Convenience Distribution Network), the unit was established to meet the growing need within Progressive Group Alliance to offer specific programs and services to affiliated distributors that specialize in convenience store distribution, according to the company.
The c-store industry has enjoyed double-digit growth for the past 10 years, the group said in a statement, and much of this growth has come from the increasing amount of foodservice offered to c-store patrons. Currently, Progressive Group Alliance distributor-members are generating in excess of $7 billion in sales to convenience stores, the group said, adding that the new unit will consist of industry-leading affiliated distributors that have high volume sales to convenience stores.
According to a previous release, the group appointed Gary Butler as vice president of Distributor Development, East and the PRO-C unit
"By leveraging the inherent strengths of a large organization like Progressive Group Alliance, we believe PRO-C is uniquely qualified to develop and deliver an enhanced value proposition to distributors and manufacturers who service this channel," said Ted Leeson, managing director of PRO-C.
The new group will capitalize on the expertise of its members to obtain multi-unit business, increase selling opportunities for its supplier partners, and will be very active in recruiting new distributor members.