Founded in Atlanta in 1997, Teavana aims to spread the gospel of tea via company-owned stores that it describes as "part tea bar, part tea emporium." Often referred to as "the Starbucks of tea," the chain sells loose-leaf tea, tea-based drinks and tea-oriented merchandise. Founders Andrew and Nancy Mack pioneered the mall-based tea shop concept, which is so focused on its core product that it doesn't offer food.
Location | Atlanta, Ga. |
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2007 Systemwide Sales ($000) | $32,500,000* |
YOY Sales Change | 47.7% |
2007 U.S. Units | 62 |
YOY Unit Change | 24.0% |
2007 Average Unit Volume ($000) | $590,000 |
Future 50 Year | 2008 |
*Technomic estimate
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