Lime Fresh Mexican Grill

Last year, after diversifying into a bunch of concepts, Ruby Tuesday decided to back away from all but one of the ventures. Lime Fresh was just too much of a gem to sell. With an emphasis on local, natural ingredients, custom-prepared as the guest watches, the brand is going mano a mano with Chipotle on the food-with-a-difference front. Like Chipotle, Lime Fresh aims for younger, more socially and environmentally conscious customers, but holds its own with business professionals and families.