Food

How 3 chain restaurant execs put menu innovation front and center

Donna Josephson of Shipley Do-Nuts, Frank Paci of Newk’s and Andre Vener of Dog Haus share their strategies for success.

This episode of Menu Feed is brought to you by Tock.
Tock

Menu innovation is key to differentiating a concept in the crowded and competitive chain restaurant environment.

During Winsight’s annual Restaurant Leadership Conference, which took place this week in Phoenix, Ariz., we caught up with three top execs to find out what innovation looks like at their operations.

Donna Josephson, CMO of Shipley Do-Nuts; Andre Vener, co-founder of Dog Haus; and Frank Paci, CEO of Newk’s Eatery, each share their menu strategies and how they’ve contributed to growth. Listen as they talk about what makes their menus unique, the value of LTOs and seasonality, the impact of tech on menu development and more.

Subscribe to Menu Feed on Apple Podcasts.

Subscribe on Spotify.

 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners