LA CROSSE, WI (November 17, 2011)—Broadline distributor Reinhart FoodService is partnering with Marriner Marketing Communications, a full-service agency that specializes in food and hospitality industries. As Reinhart continues to expand its distribution reach and fuel its growth through acquisitions, creating a clear and compelling message platform across the entire network is essential.
Beginning with target insights, Marriner and Reinhart will conduct a strategic review of assets and ownable qualities to serve as the foundation for all company activities moving forward. Once the vision has been set, rollout will consist of both internal and external communication elements.
"With our rapid growth towards a national footprint, creating a solid communications platform for Reinhart is a vital aspect of delivering on our long-term strategic plan," said John Roussel, Chief Executive Officer for Reinhart. "We need a knowledgeable and experienced partner that will be there with us every step of the way."
Tighe Merkert, President of Marriner Marketing Communications, added, "With the ever evolving foodservice industry landscape, we welcomed the opportunity."