2. Breakfast items, anytime
Breakfast foods have long been a craveable item, but consumers—and younger ones in particular—say they increasingly enjoy eating breakfast foods at nontraditional times. According to Technomic’s 2015 Breakfast Consumer Trend Report, 54% of consumers 18-34 say they enjoy breakfast at times other than the morning, and operators are using this trend to drive traffic, offering unique breakfast options and delicious toppings.
Wild-grown ingredients add flavor and nutrition to these breakfast items, and with 60% of consumers likely to purchase breakfast options that are described as all natural, offering high-quality and from-scratch ingredients that center on clean eating are key.