Applebee's

Emerging Brands

Applebee's adds a Cheetos-inspired virtual wings concept

Wings and other finger foods will be offered for delivery-only from 1,300 Applebee's restaurants starting today.

Topics

Dine Brands CFO Tom Song to step down

Allison Hall will assume his duties on an interim basis as of Jan. 22.

The former Burger King field exec created the brand as a step-up from fast food.

Dine Brands Global will replace Steve Joyce with the CEO of the real estate brokerage company Realogy Franchise Group.

The debt that triggered the bankruptcy filing has been acquired by a restaurant company affiliated with the franchisee’s president, eliminating the need for protection, the creditor said in a court filing.

Neighborhood Wings by Applebee's is currently being tested in 700 locations, with a rollout expected in the first quarter of 2021.

"Less than 100" IHOP locations are expected to close in the next six months, along with 15 units of sister chain Applebee's.

The casual-dining chain is ramping up R&D to set its wings soaring above the rest.

Rita Patel has also worked on beer and liquor brands.

Dine Brands said the shutdowns should help both brands increase their market share.

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