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Buffalo Wild Wings

Marketing

Buffalo Wild Wings hires marketer from Target as CMO

 By Peter Romeo on Aug. 11, 2020

Rita Patel has also worked on beer and liquor brands.

Marketing

Buffalo Wild Wings and CMO Seth Freeman part company

 By Peter Romeo on Jun. 16, 2020

The chain says it's searching for a new marketing chief after Freeman departed before his 2-year anniversary.

Marketing

Buffalo Wild Wings turns a spotlight on Applebee's new virtual restaurant

May 28, 2020

The casual-dining brand known for its wings is portraying its rival's venture as a ruse to fool consumers into thinking they're ordering from a local joint.

Operations

Buffalo Wild Wings unveils a delivery and takeout riff called Go

By Peter Romeo on May 11, 2020

The new format, featuring a limited menu and sparse seating, will make its debut this week.

Top 500 Chains

Buffalo Wild Wings

Apr. 21, 2020

Buffalo Wild Wings

Financing

Inspire Brands buys 22 units from Buffalo Wild Wings’ largest franchisee

By Peter Romeo on Mar. 12, 2020

The deal coincides with the completion of the franchisee’s $130 million acquisition of Diversified Restaurant Holdings.

Marketing

Buffalo Wild Wings switches back to selling wings by the numbers

By Peter Romeo on Mar. 11, 2020

The shift ends the chain’s reliance on vaguer order sizes where wing counts could vary widely.

Financing

Buyer of Buffalo Wild Wings franchisees bags a big one

By Peter Romeo on Feb. 26, 2020

ICV completed its purchase of Diversified Restaurant Holdings in a deal valued at $180 million.

Financing

Arby’s owner is considering ghost kitchens

By Jonathan Maze on Feb. 18, 2020

Inspire Brands, which also owns Buffalo Wild Wings, Sonic and Jimmy John's, has trademarked some brand names for shared kitchens for takeout and delivery.

Food

Full-service chains scratch their way into the chicken wars

By Peter Romeo on Feb. 13, 2020

Casual- and family-dining chains are adding premium fried items as new lures, mindful of how well sandwiches have worked for Popeyes and Chick-fil-A.

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