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The two chains take to Twitter in a romance that drives engagement from thousands of fans.
Both brands have the service in “hundreds” of restaurants and plan to expand it quickly.
Kristen Hartman will exit a corporate marketing role to oversee day to day operations of the 1,400-unit chain.
In this environment, anything is possible, but such a deal seems unlikely, says RB's The Bottom Line.
But the company's Tim Hortons and Popeyes chains both struggled to win over consumers last quarter.
The marketing play is the latest in the chain’s cinema verite-style of viral videos.
Restaurant Brands International also named Matt Dunnigan CFO.
When the happy talk is all about taxes, you know this was a good spell for restaurants. Also on the plus side: a cover-up for breastaurants, a lovefest for the big burger chains and bitcoins make an inroad.
The chain’s new Double Quarter Pound King seems aimed at McDonald’s Double Quarter Pounder.
Up-and-coming restaurant chains and what’s propelling their growth
Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
Ideas from the field you may want to borrow