Restaurant chains embrace tiered loyalty programs
Operators seek to boost visits and drive check averages by adding complexity to consumer rewards.
Did IHOP's publicity stunt hurt Applebee's?
This week's head-spinning restaurant moments included a suggestion in court that the "b" in IHOb stood for "bad news for Applebee's." That's just one of the long-shot gambles that came to light as oddsmakers considered the likelihood of restaurants charging into sports betting and who'll win the chain vs. independent bout.