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Chili's Grill & Bar

Marketing

Wingstop invites fans to take a bath in ranch dip

 By Patricia Cobe on Mar. 09, 2023

Marketing Bites: Baskin-Robbins scoops ice cream at a bottomless brunch. Plus, parents can now dress baby in a Chili’s onesie and Lankybox Kitchen hands out collectible trading cards.

Leadership

Chili’s owner hires James Butler as new supply chain chief

 By Joe Guszkowski on Feb. 09, 2023

Butler, the latest addition to Brinker's revamped C-suite, previously managed the supply chain at KFC for Restaurant Supply Chain Solutions.

Financing

Chili’s to push value with first TV ads in more than 3 years

By Joe Guszkowski on Feb. 01, 2023

With sales (and prices) on the rise, the chain is turning its attention to traffic by promoting a $10.99 meal deal.

Leadership

Chili’s hires advertising veteran Jesse Johnson as VP of marketing

By Joe Guszkowski on Jan. 17, 2023

The former Wieden+Kennedy director will take on the newly created role as Chili’s ramps up its marketing efforts.

Leadership

Chili's owner to part ways with supply chain chief Charlie Lousignont

By Joe Guszkowski on Dec. 06, 2022

Lousignont has been with Brinker International since 2014. It's the latest leadership change under new CEO Kevin Hochman.

Food

This popup may be the toughest restaurant reservation in West Hollywood

By Patricia Cobe on Nov. 17, 2022

Forget about celebrity hangouts and hot new dining spots, Chain House is booked solid for its dinners that spotlight Chili’s menu.

Operations

Chili’s opens first to-go-only location as it eyes denser markets

By Joe Guszkowski on Nov. 08, 2022

The 1,600-square-foot location offers a scaled-down menu near the campus of Southern Methodist University.

Financing

Chili’s content with less traffic if it means more profits

By Joe Guszkowski on Nov. 02, 2022

Traffic was down nearly 7% at the chain after it cut back on discounts, but executives say the new strategy is helping the bottom line.

Leadership

Brinker’s revamped C-suite is latest sign of change at Chili's

By Joe Guszkowski on Oct. 26, 2022

With new leaders of people and digital, the company continues its back-to-basics approach under new CEO Kevin Hochman.

Leadership

Chili's parent promotes Aaron White to chief people officer

By Joe Guszkowski on Oct. 21, 2022

The Brinker veteran replaces recently departed Rick Badgley in what the company called a change in leadership structure.

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