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Chipotle Mexican Grill

Chipotle reveals the damage: 29 percent drop in comps

 By Peter Romeo on Apr. 26, 2016

First quarter results were jaw-dropping, but in line with what management had warned.

Technology

Restaurant Business tests chain apps

 By Sara Rush Wirth and Benita Gingerella on Oct. 30, 2016

With most chains trying to score valuable real estate on their customers’ phones, the Restaurant Business team took a look at 25 restaurant apps to see what’s working—and what’s not.

2017 Top 500: Mexican

By Restaurant Business Staff on Jun. 08, 2017

The Mexican category overall saw sales increase by 0.9% to $18 billion and units by 4.1%, to 12,656.

Operations

Restaurants gear up for the Super Bowl

By Jonathan Maze on Feb. 01, 2018

This weekend should be big for chains doing more delivery and takeout.

Bloody Marys

By Restaurant Business Staff on Sep. 28, 2011

While mimosas are a good way to welcome the day, there are many customers who can’t imagine brunch without a Bloody Mary. The cocktail started out as a strong blend of tomato juice and vodka, but inventive bartenders have ramped up the spice level and added personal touches.

Consumer Trends

Gauging pizza customers’ behavior

By Sara Rush Wirth on Mar. 20, 2014

Despite the proliferation of entrants in the largely on-premise better-pizza market, 80 percent of consumers prefer their pizza for takeout or delivery, according to a survey conducted by the mystery-shopper firm A Closer Look.

Chipotle posts comps of 19.8%

Oct. 21, 2014

Most of the increase came from traffic increases, a result in part of cranking six more customers per hour through the line during the lunch and dinner rushes.

Chipotle creates clean-eating education campaign

By Kelsey Squire on Jul. 15, 2015

The “Friend or Faux” campaign teaches consumers about fast-food ingredients through an online game.

Chipotle’s brand perception still taking hits

By Kelsey Squire on Dec. 17, 2015

The burrito chain’s reputation has been knocked as hard as General Motors’ was in 2014, a recent survey shows.

Feds respond to Chipotle's criticism of E.coli response

By Peter Romeo on May 09, 2016

After four months, the CDC defends what and when information was aired about the December outbreak.

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