Marketing
Chuck E. Cheese tests a membership program
The three-tiered program starts at $7.99 a month and offers families a weekly ration of gaming tokens and tickets, plus discounts on food.
Food
Chuck E. Cheese's 'Grown-Up Menu' is the latest piece of a brand refresh
Behind the Menu: The eatertainment chain aims to enhance the experience for all family members at its venues, and food is a big part of the upgrade.