Domino's

Marketing

Chains get aggressive in pushing their loyalty programs

Domino’s is giving away a free “emergency pizza” to customers who order online through February, the latest indication of just how much value loyalty programs hold.

Technology

Domino's and Microsoft are working together on artificial intelligence

The pizza delivery giant and the technology company will join forces to develop AI strategies to improve operations and customer service.

Price increases and slowing inflation have combined to improve cash flow among the pizza chain’s operators this year.

The pizza chain is reducing how much customers need to spend to earn points and will let customers earn points earlier. It is the latest fast-food company to upgrade its loyalty program, which has become a key marketing tool.

The pizza delivery chain plans to innovate its way into customers’ good graces and has massive hopes for its Uber Eats partnership. Its stock has taken off.

The Bottom Line: The pizza delivery chain believes it can generate billions in global pizza sales by jumping on third-party aggregators’ marketplaces. In so doing, it acknowledges that the business has become a key sales tool for restaurants.

The pizza chain will enable customers to order through the aggregator’s mobile app, starting in four test markets this fall.

The pizza giant is adding “pinpoint delivery,” enabling customers to get their food delivered to locations without a typical address.

The pizza delivery giant is keeping the door open regarding aggregators such as DoorDash and Uber Eats. The company uses a simple, risk-reward calculation in evaluating whether it makes sense to be on those apps.

The pizza chain’s same-store sales rose 3.6% in the U.S. and its profits improved, sending the company’s stock higher. But the stock quickly turned south later in the morning.

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