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Einstein Bros. Bagels

Marketing

Einstein Bros. hawks bath products to promote new LTO

The brand’s Cheesy Shampoo and Wakin’ Bacon Conditioner are available to order online.

While the bakery café menu category saw its total sales increase by 4% to $7.3 billion and units by 1% to 3,499, performance among the individual brands varied widely.

From slightly NSFW marketing to riding out celebrity happenstance, here are some recent social media wins operators can learn from.

The top and fastest-growing chains don’t always align with average total menu items in their sectors.

The top and fastest-growing chains don’t always align with average total menu items in their sectors.

Chains ranking highest in their competitive set deliver more than just good food. They’re winning in all aspects of the dining experience, from service to convenience.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

The brands’ parent plans to expand the coffee-and-bagels concept nationwide.

The retrenchment is reportedly part of a national restructuring following a change in ownership.

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