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KFC

KFC Articles

See what deals operators are unloading for the big feast.

KFC has hired a new CMO after promoting the former holder of that role earlier this year.

Here’s how restaurants are hoping to scare up brand awareness—and sales.

What regional chicken recipe could be the next big hit at chains?

Consumers showed how their preferences are shifting, while restaurants bet on where those directions will take them.

Consumers reveal which chain limited-time offers they are most likely to order based on the name and description.

Even the great Carnac couldn't have foreseen the role marijuana is about to play in restaurant sales, and that's just one of the who'd-have-believed-it developments.

See which 10 chains are winning with chicken that consumers say they can't get anywhere else.

A look at the largest franchisees in each region finds companies that are experts in their markets, and have local management and distribution to support franchisee stores.

How are restaurants trying to sway consumers who are shorter on time than they are on dollars? Recent days provided head-turning examples and insights. Spoiler alert: Not all approaches are worth copying.