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KFC

Marketing

Value pitches cut through casual dining’s holiday ad clutter

By Peter Romeo on Dec. 20, 2019

A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience.

Leadership

Yum’s Greg Creed offers some parting wisdom

 By Peter Romeo on Nov. 06, 2019

The longtime marketer used a presentation at GRLC to share his take on leadership and where the restaurant industry is headed.

Financing

KFC’s plant-based test was a huge win

By Jonathan Maze on Oct. 30, 2019

Though it only lasted five hours, the company’s plant-based chicken event generated 2 billion media impressions.

Marketing

KFC is selling a chicken wing subscription

By Jonathan Maze on Oct. 17, 2019

The chain needed less than two hours to sell out of its “Seasoned Tickets” for 10 weeks’ worth of wings.

Technology

KFC’s future: Online ordering, more delivery and artificial intelligence

By Jonathan Maze on Oct. 15, 2019

The company wants to simplify its ordering as customers demand more takeout and drive-thru.

Food

This week’s menu news

By Patricia Cobe and Lizzy Freier on Sep. 27, 2019

A roundup of items that are in the works or launching in chains.

Financing

McDonald’s and Yum Brands prepare for a digital arms race

By Jonathan Maze on Sep. 19, 2019

Recent moves show that big companies are intent on pushing their capabilities more aggressively than ever, says RB’s The Bottom Line.

Leadership

Yum Brands names Clay Johnson chief digital and technology officer

By Jonathan Maze on Sep. 17, 2019

Gavin Felder was promoted to chief strategy officer as the owner of KFC, Taco Bell and Pizza Hut looks to bolster its digital strategy.

Financing

With its doughnut-chicken sandwich, KFC pushes the envelope

By Jonathan Maze on Sep. 17, 2019

The chain is testing its latest attention-grabbing product amid fierce competition for consumers’ attention, say RB’s The Bottom Line.

Financing

Popeyes takes share from Chick-fil-A and KFC

By Jonathan Maze on Sep. 09, 2019

Based on Technomic data, the chain’s chicken sandwich frenzy was bad news for two big rivals. But now it faces pressure to get its supply chain back, says RB’s The Bottom Line.

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