McDonald's

mcdonalds exterior new
The industry's dominant chain posted a second-quarter jump in same-store sales on the strength of simultaneously discounting and going high end.

Expect the unexpected—that’s the theme of the menu trends presentation during next month’s Restaurant Trends & Directions conference in Chicago. “The accelerated pace of demographic, cultural,...

The top three burger chains, all QSRs, own two-thirds of the category's sales. But fast casuals have the largest growth and have drawn burger chains toward upgraded offerings. As a category, burger...

employee handbook
The Department of Labor has rolled back an effort to make franchisors responsible for franchisees' labor practices and policies.

Wondering if the potent combo of tech and delivery can help your brand? Here’s what the elixirs have done to date for McDonald’s , as indicated by information the chain shared with investors last...

Two burger giants recently battled it out with an atypical weapon: cheesy sides. Technomic’s MenuSurf program found that a greater percentage of consumers say they’d visit Burger King for its Cheesy...

Fast casual has been the must-watch segment of the industry for a decade, with its industry-leading growth, consumer perception-changing quality and innovation, and all that customizable goodness...

mcdonalds exterior
A deal has been struck with UberEats, starting with 1,000 stores.
McDonald's frork
The rollout will mark the chain's first use of an infomercial, plus the introduction of the Frork.

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