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McDonald's

McDonald's Articles

During a summer of extremes, what else could we expect but a week of restaurant mosts and leasts? Here's a sampling.

Good intentions don't always yield anything approximating good results. And reason doesn't stand a chance against a juicy though absolutely crazy rumor, as Starbucks can attest.

Rather than fight the momentum of a wacky or outlandish social post, some operators are jumping in on the joke.

Not all the big leaks this week came from Washington. Chipotle, McDonald's and Starbucks had a few doozies, too.

The industry's dominant chain posted a second-quarter jump in same-store sales on the strength of simultaneously discounting and going high end.

Check out these recruiting strategies designed with millennials and Gen Zers in mind.

Consumers' expectations are higher than ever and constantly evolving, forcing operators to take a second look at traditional menu items.

While it may not be all good news yet, these chains have plans in place that are starting to pay off.