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McDonald's

Marketing

McDonald’s flips its ‘M’ for manga fans

 By Heather Lalley on Feb. 21, 2024

Marketing Bites: The burger giant becomes WcDonald’s on Monday, with a limited-time spicy WcNugget sauce. Plus, Zoup! has a new name but the exclamation point isn’t going away.

Financing

What kind of value does McDonald's really need?

 By Jonathan Maze on Feb. 16, 2024

The Bottom Line: The fast-food burger giant expressed concern about losing low-income consumers to grocers. But the company’s sales haven’t exactly tanked.

Financing

McDonald's franchisees want a return of the Snack Wrap

By Jonathan Maze on Feb. 14, 2024

As the brand focuses more on value, a group of operators wants the chain to emphasize value-engineered items, like the old Snack Wraps. And they say many of the company's moves have increased franchisees' costs.

Financing

Why the low-income consumer may be just a McDonald's problem

By Jonathan Maze on Feb. 09, 2024

The Bottom Line: The fast-food giant said it is losing customers to grocers. But then Taco Bell said it was doing fine. The result may be an indication that McDonald’s is losing its value status.

Marketing

Court dismisses Byron Allen's discrimination lawsuit against McDonald's

By Jonathan Maze on Feb. 07, 2024

The owner of The Weather Channel had sought $100 million from the fast-food giant over ad spending, but a judge dismissed the case on free speech grounds.

Operations

McDonald’s reaches cage-free egg goal ahead of schedule

By Heather Lalley on Feb. 06, 2024

The burger giant, which bought nearly 2 billion eggs last year, said it had to rework its supply chain to meet its sourcing demands.

Financing

As it loses customers to grocery stores, McDonald's shifts gears on pricing

By Jonathan Maze on Feb. 05, 2024

The company acknowledged that lower-income consumers are eating at home more often, largely because of moderate price hikes at grocers. Here’s how the fast food giant plans to respond.

Financing

Loyal customers helped drive McDonald's sales last quarter

By Jonathan Maze on Feb. 05, 2024

Same-store sales rose 4.3% in the U.S., thanks to marketing, operations and its growing loyalty program. But sales came thanks to higher prices rather than traffic. And the chain saw sales challenges in the Middle East.

Workforce

$4.35M settlement reached in rape of teenage McDonald’s worker

By Heather Lalley on Feb. 05, 2024

Franchisee Rice Enterprises, which declared bankruptcy last year, had employed a registered sex offender as a manager.

Financing

McDonald's works to keep pace with its customers' quality demands

By Jonathan Maze on Jan. 31, 2024

The Bottom Line: The fast-food giant’s improvement to its burgers is the latest menu upgrade in a bid to keep up with a competitive restaurant market.

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