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McDonald's

Marketing

McDonald’s changes its value menu again

The company is bringing back its 2-for-$5 offer and ditching its $6 meal.

Marketing

4 restaurant snipes that cut through the holiday clutter

Can’t we all just get along this holiday season? Apparently not when it comes to marketing. Here’s a roundup of those controversial stabs for attention.

A challenging year brought fundamental shifts in the market and a white-elephant sale of troubled concepts.

Here's a look back at the news eruptions that shaped the restaurant industry in 2018.

Creation of the National Owners Association signals a major shift in franchise relations, says RB’s The Bottom Line.

The chicken sandwich chain, which will soon be the country’s third-biggest restaurant, caters to the same customers, says RB’s The Bottom Line.

The company will measure use of human antibiotics in beef over the next two years before establishing reduction targets.

Franchisees say that as much as 40% of the system would not qualify for lease renewal if sales don’t grow as projected.

Consumers learned about coffee growing, climate change and conservation at the McCafe Sustainable Coffee Journey in downtown Chicago.

The company will let some franchisees wait until 2021 or 2022 to complete store overhauls.