McDonald's Articles

Tough times can push restaurateurs to extremes in their pursuit of sales. Here are some examples of that unconventional behavior.

Diners continue to seek spicy flavors and out-there combinations.

Guest counts rose because of a high-low pricing strategy, the quick-service giant said.

These 10 quick-service brands are creating a bond with diners more effectively than others.

Consumers showed how their preferences are shifting, while restaurants bet on where those directions will take them.

One brand stood out among the eateries preferred by teens, who continue to spend more at restaurants than they do at clothing stores.

Jumping in on a pop-culture moment can pay off for restaurant operators. But that sort of attention can also come with pain points, as McDonald’s was reminded over the weekend.

We interrupt the string of bleak industry news to highlight a few reasons for encouragement.

Even the great Carnac couldn't have foreseen the role marijuana is about to play in restaurant sales, and that's just one of the who'd-have-believed-it developments.

Wait—isn't Halloween still weeks away? That didn't spare restaurants from the sort of scary stories that are usually told around a campfire. The evil this time came from snakes, clowns and liars.